Ultra’s Aggressive Strategy Under Gus van Rijckevorsel Aims to Disrupt Gaming and Web3 in 2025

Ultra has emerged as a formidable challenger in the gaming and Web3 sectors, targeting the dominance of established platforms like Steam. Since Gus van Rijckevorsel assumed the CEO role in December 2024, the company has pivoted from seven years of research and development to an aggressive expansion strategy. Positioning itself as a cutting-edge gaming distribution platform, Ultra rebrands as a "Gaming OS"—a unified interface catering to players, creators, and viewers.

The platform integrates advanced gaming technology as an invisible layer, enhancing user experience without disrupting immersion. Partnerships, fundraising, and the Ultra EVM ecosystem strengthen its competitive edge. The ambition is clear: to become the "Netflix of gaming" by redefining how games are distributed, played, and monetized.